From “Just Do It” to “Why Do It?”: Deconstructing Nike’s Boldest Brand Pivot in Decades
For over 35 years, Nike has shouted at us. The imperative command “Just Do It” became the most recognized slogan in advertising history, synonymous with grit, sweat, and pushing past physical limits. It was the anthem of the hustle culture. But in late 2025, the shouting stopped. With the launch of the “Why Do It?” …
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